It's common knowledge that video is one of the most powerful communication tools in todays world. With over 1 billion hours of video viewed each and every day on Youtube alone, the appetite for compelling video content is growing larger every year. Mobile devices are increasingly becoming the video consumption tool of choice and numerous video delivery platforms are springing up offering different ways of engaging online audiences.
So ... what does all of that have to do with March Digital - The Video Production Company ?
Well, we started out as web site developers back in the days when there was no online video. We've seen and been a part of the growth in video as a dominant multimedia deliverable and have kept pace with its evolution. We moved into video production over 15 years ago while retaining our focus on the web as a primary delivery platform.
Producing video for an online audience is vastly different to producing video for television. Attention spans are much shorter, the potential to click or tap away to the next video at any moment means that your video content needs to be relevant and engaging from the first few seconds and needs to maintain that relevance to keep your viewers engaged.
Traditional video production methodology doesn't work in todays social media driven world. Videos need to be able to communicate an idea quickly, deliver value in terms of content and contain a strong call-to-action in order to stand out and achieve great results.
Our team has worked on a wide range of video projects - including product demonstrations, television commercials, HR, educational and explainer videos. And we've worked with some of the biggest brands around including IBM, ANZ, Westpac, PayPal, NRMA and The Wiggles.
We often shoot using different gear - the right gear for the job every time. Our kit includes the latest Panasonic 4K DSLR cameras, multiple Canon HD camcorders and a wide range of audio equipment from RODE Australia.
Whether it's a straight forward interview style project, a film shoot in a garden filled with smelly compost or a multi-camera film shoot in a classroom with 25 inquisitive and very loud preschoolers - we've done it all!
If you're looking for a video production team who are flexible and up for any challenge contact us for an obligation free chat. No hard sell ... promise!
Adobe Creative Suite
Creating an effective video requires good planning. Knowing who your intended audience is, defining your core message and anticipated outcomes are all vital considerations that need to be defined before filming can occur.
We work closely with you to develop a production plan that defines these parameters and informs the next steps.
An important part of many videos is branding and this can be enhanced through the use of custom titles and graphics.
Many brands have well defined colour schemes, logos and even specific fonts - so we work with you to ensure that we have a solid understanding of your brand identity so that all of the elements of your videos are "on brand."
"What? Stock footage? I thought you guys shoot your own video footage?"
Well, yes, of course we do. But sometimes a specific shot may be impossible to get for any number of reasons (location being a major one). Using quality stock video or images can be a great way of enhancing your videos without blowing the budget and we work with you in these instances to search stock libraries to find the footage best suited to the project.
Imagine setting off in your car to attend a meeting at a location you've never been to before without a map. You would probably get lost.
The same is true when attempting to create a quality video without a script or storyboard. They are a map of what your video will look like. They illustrate how each sequence will play out and are vital elements of the production process.
Professional voice overs are an excellent way to create additional content for your videos that can be used to provide well thought out messaging to accompany B-roll footage or custom titles and graphics. They can help by becoming the glue that binds different video sequences together by providing context for the audience to follow and can be an effective way of enhancing a videos intro sequence, call-to-action and end title sequence.
The value carefully chosen music has in enhancing a video cannot be overstated. It can often make the difference between a flat, uninspiring video and a visual masterpiece that takes your audience to the destination you intended.
We use a range of high quality online music libraries and work closely with you to advise on what we think are the best choices when it comes to choosing the right backing track for your production.
Video editing is an art form. A good video editor knows that timing, pace and tempo all play a huge part in creating an engaging end product.
We use industry leading video production tools to ensure that the editing process is both fast and of a high standard and we deliver each cut of your video to you in a format that can be reviewed online and shared with your team or other external stakeholders during the post production process.
Ensuring that your videos can be enjoyed by everyone including people who use screen readers or other assistive devices is vital in todays world.
We always create a full transcript of every spoken word in each video early in the post production process as it can also serve as an excellent way of communicating edit points and defining a structure of your commentary. The transcripts become 'living documents' throughout the process - changing in-line with the various edits as they're developed.
Upon completion a final transcript and closed caption files are created to accompany your video for delivery online.
We made it .. your video is ready to share with the world!
We always work wth you to ensure that your videos are in a format that works best with the various delivery platforms that you intend to use - whether it's YouTube, Vimeo, Instagram, Facebook or all of the above.
We also retain a copy of the video on our online review system so that should you choose to create another edit at anytime in the future we'll be ready when you are.
If you have a project that you would like a quotation for or if you would simply like to discuss a project to determine what is possible then fill in the form on this page.
Try to provide as much information about your project as you can including things like:
You can also attach a briefing document or script using the file upload option.
We will endeavour to respond to your enquiry quickly - usually within a few hours.