Video Production

Creating an effective video requires good planning. Knowing who your intended audience is, defining your core message and anticipated outcomes are all vital considerations that need to be defined before filming can occur.

We work closely with you to develop a production plan that defines these parameters and informs the next steps.

An important part of many videos is branding and this can be enhanced through the use of custom titles and graphics.

Many brands have well defined colour schemes, logos and even specific fonts - so we work with you to ensure that we have a solid understanding of your brand identity so that all of the elements of your videos are "on brand."

"What? Stock footage? I thought you guys shoot your own video footage?"

Well, yes, of course we do. But sometimes a specific shot may be impossible to get for any number of reasons (location being a major one). Using quality stock video or images can be a great way of enhancing your videos without blowing the budget and we work with you in these instances to search stock libraries to find the footage best suited to the project.

Imagine setting off in your car to attend a meeting at a location you've never been to before without a map.  You would probably get lost.

The same is true when attempting to create a quality video without a script or storyboard. They are a map of what your video will look like. They illustrate how each sequence will play out and are vital elements of the production process. 

Professional voice overs are an excellent way to create additional content for your videos that can be used to provide well thought out messaging to accompany B-roll footage or custom titles and graphics. They can help by becoming the glue that binds different video sequences together by providing context for the audience to follow and can be an effective way of enhancing a videos intro sequence, call-to-action and end title sequence.

The value carefully chosen music has in enhancing a video cannot be overstated. It can often make the difference between a flat, uninspiring video and a visual masterpiece that takes your audience to the destination you intended.

We use a range of high quality online music libraries and work closely with you to advise on what we think are the best choices when it comes to choosing the right backing track for your production.

Video editing is an art form. A good video editor knows that timing, pace and tempo all play a huge part in creating an engaging end product.

We use industry leading video production tools to ensure that the editing process is both fast and of a high standard and we deliver each cut of your video to you in a format that can be reviewed online and shared with your team or other external stakeholders during the post production process.

Ensuring that your videos can be enjoyed by everyone including people who use screen readers or other assistive devices is vital in todays world.

We always create a full transcript of every spoken word in each video early in the post production process as it can also serve as an excellent way of communicating edit points and defining a structure of your commentary. The transcripts become 'living documents' throughout the process - changing in-line with the various edits as they're developed.

Upon completion a final transcript and closed caption files are created to accompany your video for delivery online.

We made it .. your video is ready to share with the world!

We always work wth you to ensure that your videos are in a format that works best with the various delivery platforms that you intend to use - whether it's YouTube, Vimeo, Instagram, Facebook or all of the above.

We also retain a copy of the video on our online review system so that should you choose to create another edit at anytime in the future we'll be ready when you are.